Legacy Brands: Evolving at the Speed of Culture

How do centuries-old legacy brands maintain relevance while honoring the long-standing traditions that got them to where they are today?

Diana Haussling, General Manager of Consumer Experience & Growth at Colgate-Palmolive, put it simply — you must evolve at the speed of culture.

Diana shares her unique insights on the privileges of working with iconic brands and the challenges of balancing innovation with heritage in a fast-moving market.

If you’re interested in how conventional brand management intersects with contemporary operational models, then you won’t want to miss this episode.

Join us as we discuss:

• [5:02] Finding the North Star that can future-proof your brand

• [13:38] The importance of jumping on cultural moments

• [19:43] Why understanding your organization’s strengths is a superpower

• [25:08] Taking the negativity out of conversations around motivations
  

Craving more? You can find this interview and many more by subscribing to Evolving Industry on Apple Podcasts, on Spotify, or here.

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