31. Build a business around your true value (not capitalism’s version)

Capitalism has very clear ideas about what makes us valuable—to capitalism. When we consider doing our own thing or creating our own business, this is often where we start. It’s also where we get trapped, because when we focus our attention on those things, we continue to prop up the very system we want to step out of.

Why are we so attached to the things capitalism values? Because we get more than just money in return. Our jobs are deeply tied to our identities and our sense of self-worth. Our jobs make us feel worthy, important, needed, successful, safe, secure. That’s why so many people stay stuck in jobs they hate and in companies that aren’t aligned with their values.

We’re afraid of the emotional holes that will be left when we can no longer ask our jobs to give us those things. When I sold the business I built over the course of 15 years, I no longer knew who I was. I didn’t know where to find my sense of belonging, self-worth, or recognition. What I know for sure is that I cannot ask my new business to give me those things and still consider myself a regenerative entrepreneur.

A regenerative relationship with our work and businesses requires us to find those things within ourselves and to know that we are—and always have been—enough, exactly as we are. That’s when we can build a business around who we really are and experience true joy, satisfaction, and purpose in our worklives.

Next steps:

Book a Discovery Call to learn more about Regenerative Career Coaching

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View the video and read the full transcript here: Build a business around your true value

Visit the website: https://www.regenerativeworklife.com/

Listen to related episodes:

EP23: Crafting a Resilient Ecosystem for Meaningful Work (Regenerative Sticking Point with Sara)

EP14: Three Fears Holding You Back From Purposeful, Regenerative Work (and How To Overcome Them!)

EP7: Pause is a Career Power Move (Regenerative Unsticking Point with Shweta)

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