32. Creating Critical Mass: A Powerful and Essential Strategy to Generate Momentum for Change

Most Change Management practitioners rightly focus a lot of energy and attention on managing their stakeholders to overcome resistance and adopt the future state. While helpful, this does not guarantee generating the amount of momentum required for a project to achieve its desired outcomes. This episode introduces how to create a critical mass of energy to support project success. By identifying and managing a project’s supporters, fence-sitters and resistors each in special ways, momentum can be generated and sustained. Linda describes the energetic dynamics and actions to create a critical mass for change, including increasing energy for the change and reducing energy against the change. Subtle, real and powerful!

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