The Data Behind the Women’s Professional Sports Movement

For decades, women’s professional sports leagues have watched from the sidelines as their male counterparts reaped exponentially greater rewards for their efforts. This massive financial disparity has also contributed to missed data collection and analysis opportunities that could lead to advances in women’s sports science and management. 

Nancy Hensley, Founding Member and Advisor for Mercury/13, has made it her mission to disrupt that narrative.

Nancy breaks down some of the hard numbers behind the history of women’s professional sports and explains why data is so critical to its steady rise and future success.

Join us as we discuss:

• [9:17] How low broadcast production value impacts sports data management

• [16:11] How sports leagues and investors can leverage new data

• [23:54] Unpacking the numbers behind the growth in women’s sports
  

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