The Alchemy of Sales: Earning Client Trust Across Cultures (ft. Yann Garnier, Head of Sales, Global Markets at Societe Generale)

What qualities make the best salespeople? And what are the secrets behind their ability to sell anything — from a simple pen to a car, a house or even an option based systematic overlay on US Equities?

In this episode of 2050 Investors, Kokou delves into the duality of selling as both an art and a science. Far from the realm of fantasy, salespeople bring a unique blend of creativity and expertise to the world of banking.

Join us as we explore different sales techniques from AIDA to SPIN, the evolution of sales strategies over the decades, the nuanced dynamics of the salesperson's role, and the qualities that define the best in the business. We also highlight the essential steps in the sales process and the critical role of salespeople in the financial markets.

Later, Kokou sits down with Yann Garnier, Head of Sales for Global Markets at Societe Generale, to gain his unique insights into the importance of understanding time - both linear and cyclical - in building authentic client relationships across cultures and geographies, the impact of artificial intelligence, and the future of the sales profession.

Whether you're a seasoned professional or new to the world of sales, this episode offers valuable lessons and perspectives on building lasting customer relationships that you're unlikely to find in a traditional playbook.

About this show

Welcome to 2050 Investors, your monthly guide to understanding the intricate connections between finance, globalisation, and ESG.

Join host Kokou Agbo-Bloua, Head of Economics, Cross-Asset & Quant Research at Societe Generale, for an exploration of the economic and market megatrends shaping the present and future, and how these trends might influence our progress to meeting 2050’s challenging global sustainability targets.

In each episode, Kokou deep-dives into the events impacting the economy, financial markets, the planet, and society. Through a magical blend of personal anecdotes, in-depth research and narratives overlaid with music, sound effects, and pop culture references, there’s certainly something for everyone.

Kokou also interviews industry-leading experts, personalities, entrepreneurs and even Nobel prize winners! You will learn from the best on a wide range of subjects on current affairs, market shifts, and economic developments.

If you like 2050 Investors, please leave a five-star review on Apple Podcasts or Spotify. Your support will help us spread the word and reach new audiences. If you’re seeking a brief and entertaining overview of market-related topics and their business and societal implications, subscribe now to stay informed!

Previous episodes of 2050 Investors have explored ESG, climate change, AI, greenflation, globalization, plastic pollution, food, healthcare, biodiversity and more.

Credits

Presenter & Writer: Kokou Agbo-Bloua. Editors: Vincent Nickelsen, Jovaney Ashman, Linda Isker & Jennifer Krumm. Production Designer: Emmanuel Minelle, Radio K7 Creative. Executive Producer : Fanny Giniès. Sound Director: Marc Valenduc. Music: Rone. Graphic Design: Cédric Cazaly.

Whilst the following podcast discusses the financial markets, it does not recommend any particular investment decision. If you are unsure of the merits of any investment decision, please seek professional advice.

Hosted by Ausha. See ausha.co/privacy-policy for more information.