Why Most B2B Communities Die (Dave Gerhardt, founder Exit Five) - Momentum #4

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Dave Gerhardt is the founder of Exit Five, a paid community of B2B marketing professionals, and one of the most followed voices in B2B marketing. He was previously CMO at Drift and Privia.

In this episode, Dave and Jordan cut through the AI noise to talk about what actually matters in marketing right now: why human connection is becoming a competitive advantage, how Dave built Exit Five from a $10/month Patreon into a full membership business, and why most B2B communities die and what separates the ones that don't.

They also get into Dave's real AI workflow (spoiler: it takes two hours, not ten minutes), the tension between personal brand and company brand, and why obsessing over attribution might be the thing holding your marketing back.

WHERE TO FIND DAVE: https://www.linkedin.com/in/davegerhardt/
JOIN EXIT FIVE: https://exitfive.com/

WHERE TO FIND JORDAN: https://www.linkedin.com/in/jordanchenevier/

WORK WITH BULLDOZER: https://bulldozer-collective.com/

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WHAT IS BULLDOZER?

Bulldozer maximizes marketing & sales performance for SMBs and Scale-Ups across their entire funnel. Our hybrid agency/collective model gives us access to the best talent on the market and allows us to act on every performance lever for our clients (Outbound, Paid, SEO, ABM, RevOps, Data…). In 4 years, our strong social media presence, talent pool, and 360° vision of growth have fueled rapid growth and attracted 250+ clients (Aircall, Qonto, Doctolib, Hexa…).

Our ambition for the years ahead is bold: design and operate world-class growth strategies and become a global leader on the topic by 2030.

To work with us 👉 https://bulldozer-collective.com/

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Timecode:
00:00 - Introduction

04:40 - Timeless marketing: what can't be replaced

07:00 - Why human connection is becoming a competitive advantage

16:16 - Why most B2B communities are dead Slack groups

17:37 - How Exit Five works: charge money, enforce standards, stay niche

21:43 - Community as product vs. community as acquisition channel

34:12 - Personal brand vs. company brand: how to manage the tension

38:02 - Metrics at Exit Five: revenue, list growth, NPS, churn

41:26 - On attribution: "Fuck no"

44:42 - ROI of content: why Dave stopped asking the question

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