Enrollment and Marketing Data Silos: Stop Hoarding and Start Talking

“Data silos” have been at the top of the buzzword pile for a few years now. But the truth is that many higher ed enrollment and marketing departments still don’t quite get each others’ roles.

Michael Doran, CRM Implementation Strategist atXEquals, thinks the biggest problem is they speak different languages. The solution? They need a translator — someone who knows how to unlock marketing solutions for their school’s enrollment strategy.

Michael leans on his admissions experience to unpack what’s keeping enrollment and marketing professionals from communicating and what the folks at XEquals are doing to break down those roadblocks.

Join us as we discuss:

- Why fast-paced demographic shifts necessitate information sharing (3:26) 

- The perks and challenges of an enrollment and marketing tag team (11:38)

- How lead scoring can help enrollment counselors prioritize leads (19:50)

Check out these resources we mentioned during the podcast:

- micahel.doran@xequalsenroll.com

- XEquals

- The Golden Ratiopodcast

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Ed Marketer in your favorite podcast player.

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