$100m SaaS companies pay this guy to help them stand out (workshop)
00:00 / 36:53
•
#1 SaaS Differentiation
•
Chapters
#1
SaaS Differentiation
#2
Startups & Positioning
04:52
#3
Workflow Segmentation
10:58
#4
Market Categories
15:06
#5
Differentiation Strategies
23:33
#6
Effective Webpages
30:01
#7
Final Thoughts
35:38
$100m SaaS companies pay this guy to help them stand out (workshop)
Most B2B SaaS companies don't have a messaging or marketing channel problem, they have a positioning problem. In simple terms, they aren't doing an effective job of influencing the market's perception.
Product positioning establishes your place in a market relative to existing alternatives (competitors, DIY solutions, or even the “do nothing” option). It answers "who do you serve and what makes you different?"
In this episode of the Quest For The Perfect SaaS Website, I'm joined by Anthony Pierri who has helped 100+ B2B SaaS companies improve their positioning and revamp their homepage.
00:00 SaaS Differentiation
04:53 Startups & Positioning
10:59 Workflow Segmentation
15:07 Market Categories
23:34 Differentiation Strategies
30:02 Effective Webpages
35:39 Final Thoughts
Connect with me:
LinkedIn: /in/liamdunne05
Twitter: @saasliam
Instagram: @saasliam
Anthony's LinkedIn: /in/anthonypierri
Grab Anthony's slides here: https://www.tryglimps.com/resources/the-perfect-saas-website/product-positioning
You can also visit his company's website: fletchpmm.com
Subscribe so you stay in the loop: https://www.youtube.com/@ldunne?sub_c...
---------------
Product positioning establishes your place in a market relative to existing alternatives (competitors, DIY solutions, or even the “do nothing” option). It answers "who do you serve and what makes you different?"
In this episode of the Quest For The Perfect SaaS Website, I'm joined by Anthony Pierri who has helped 100+ B2B SaaS companies improve their positioning and revamp their homepage.
00:00 SaaS Differentiation
04:53 Startups & Positioning
10:59 Workflow Segmentation
15:07 Market Categories
23:34 Differentiation Strategies
30:02 Effective Webpages
35:39 Final Thoughts
Connect with me:
LinkedIn: /in/liamdunne05
Twitter: @saasliam
Instagram: @saasliam
Anthony's LinkedIn: /in/anthonypierri
Grab Anthony's slides here: https://www.tryglimps.com/resources/the-perfect-saas-website/product-positioning
You can also visit his company's website: fletchpmm.com
Subscribe so you stay in the loop: https://www.youtube.com/@ldunne?sub_c...
---------------
Hosted on Ausha. See ausha.co/privacy-policy for more information.
Powered by Ausha 🚀