Brand Framework: Reshaping and Rediscovering Your School’s Promise

For any number of reasons, higher ed institutions can sometimes get caught up in a branding dilemma. And it’s often up to their marketing departments to reshape — or rediscover — the magic behind their school’s messaging.

Such was the case at the University of Louisville in 2017. It was then that the school’s Executive Director of Brand and Marketing, Kim Butterweck, and Director of Marketing, Erica Walsh, and their team set out to rediscover their brand’s promise.

Kim and Erica share how training internal stakeholders in brand awareness and redefining student success became integral to their school’s renewed brand messaging strategy.   

Join us as we discuss:

- Working with internal stakeholders on brand messaging (8:25)

- Cross-training departments through group workshops (17:12)

- The 3 pillars of Louisville’s brand messaging strategy (25:57)

Check out these resources we mentioned during the podcast:

- kimberly.butterweck@louisville.edu

- erica.walsh@louisville.edu

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Ed Marketer in your favorite podcast player.

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