B2B Marketing Executive Teaches Customer Research (Tutorial)
After working with 50+ B2B SaaS startups, the SINGLE biggest mistake I see startups make is not doing deep enough with their target market. It's the boring, grunt work that everyone loves to avoid but it can be the difference between success or failure (not hyperbole).
Jobs To Be Done is a great customer research framework that forces you to think about your customers in the context of functional jobs for which they hire products, rather than the classic buyer persona research which results in vague messaging and value propositions.
Better inputs from your research = improved messaging with higher resonance.
In this episode of the Quest For The Perfect SaaS Website, I'm joined by industry veteran Alex Gammelgard, who has 13+ years of experience as a product marketer at ActiveCampaign and Twilio.
RESOURCES: https://www.tryglimps.com/resources/the-perfect-saas-website/jobs-to-be-done
00:00 Introduction
01:22 Jobs Framework
05:18 Messaging Nuance
08:45 AI Integration
14:03 Research Mistakes
20:09 Case Study
26:13 Concluding Thoughts
CONNECT:
LinkedIn: /in/liamdunne05
Twitter: @saasliam
Instagram: @saasliam
Alex's LinkedIn: /in/agammy/
Subscribe so you stay in the loop: https://www.youtube.com/@ldunne?sub_c...
More episodes from product marketing experts coming soon.
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Jobs To Be Done is a great customer research framework that forces you to think about your customers in the context of functional jobs for which they hire products, rather than the classic buyer persona research which results in vague messaging and value propositions.
Better inputs from your research = improved messaging with higher resonance.
In this episode of the Quest For The Perfect SaaS Website, I'm joined by industry veteran Alex Gammelgard, who has 13+ years of experience as a product marketer at ActiveCampaign and Twilio.
RESOURCES: https://www.tryglimps.com/resources/the-perfect-saas-website/jobs-to-be-done
00:00 Introduction
01:22 Jobs Framework
05:18 Messaging Nuance
08:45 AI Integration
14:03 Research Mistakes
20:09 Case Study
26:13 Concluding Thoughts
CONNECT:
LinkedIn: /in/liamdunne05
Twitter: @saasliam
Instagram: @saasliam
Alex's LinkedIn: /in/agammy/
Subscribe so you stay in the loop: https://www.youtube.com/@ldunne?sub_c...
More episodes from product marketing experts coming soon.
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