How to Move From SEO to AEO

To receive our marketing & growth strategies by email: https://bullishbulldozer.substack.com/
To work with Bulldozer: https://bulldozer-collective.com

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In this extract, Kipp Bodnar (CMO at HubSpot) explains why distribution and attention are the scarcest resources in modern marketing, and what CMOs need to change right now:

→ From SEO to AEO: how to become visible across ChatGPT, Perplexity, Gemini and Claude. The concept of "consensus" and why LinkedIn, YouTube and Reddit are the platforms that matter most

→ No one on your team wants to be on camera? The 3 paths to solve the video problem: acquire a creator, convert a top performer, or partner with an external talent

→ The creator ROI equation: cost per lead + AI visibility impact + brand lift. Why the basic "views to leads" math is not enough

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WHERE TO FIND KIPP: https://www.linkedin.com/in/kippbodnar/

WORK WITH HUBSPOT: https://www.hubspot.com/

WHERE TO FIND JORDAN: https://www.linkedin.com/in/jordanchenevier/

WORK WITH BULLDOZER: https://bulldozer-collective.com/

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WHAT IS BULLDOZER?

Bulldozer maximizes marketing & sales performance for SMBs and Scale-Ups across their entire funnel. Our hybrid agency/collective model gives us access to the best talent on the market and allows us to act on every performance lever for our clients (Outbound, Paid, SEO, ABM, RevOps, Data…). In 4 years, our strong social media presence, talent pool, and 360° vision of growth have fueled rapid growth and attracted 250+ clients (Aircall, Qonto, Doctolib, Hexa…).

Our ambition for the years ahead is bold: design and operate world-class growth strategies and become a global leader on the topic by 2030.

To work with us 👉 https://bulldozer-collective.com/

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