From format to impact : Creating content that converts & measures that matter !

🎙 New Episode – “From format to impact : Creating content that converts & measures that matter !"

What’s really driving engagement on LinkedIn for B2B brands in 2025?

In this episode, we break down the content formats that convert, KPIs that actually matter, and how to align influencer content with real business goals.

💡 Whether you're a brand, creator, or strategist, you'll learn:

• Why carousels and text posts are outperforming overproduced videos

• How to pick the right format based on audience behavior (and not just trends)

• The truth about LinkedIn metrics: impressions vs. actual influence

• What not to do when measuring B2B campaign success

• Real campaign stories that show how the right format drives demos, leads, and perception shifts

  
  

We also get tactical about:

✅ How to avoid chasing vanity metrics
✅ Mapping content performance by job role
✅ Spotting “micro-commitments” that lead to real pipeline

Whether you’re chasing awareness, lead gen, or long-term authority—format follows function. And in a world of endless scroll, relevance always wins.

👉 Hit play if you’re done guessing and ready to scale smarter on LinkedIn.

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