How Ramp Runs Growth Like a Science Lab (George Bonaci - VP Growth @Ramp)

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George Bonaci leads growth at Ramp, one of the fastest-growing fintech companies in the US. He comes from a background in biochemistry and synthetic biology research, which turns out to be exactly the right training for running growth at a company that treats every channel as an experiment.

In this episode, George go deep on what it actually means to run growth like a scientist: how Ramp structures its experiments, why you should saturate a working channel as fast as possible rather than scaling it slowly, and how the growth team is organized under the CTO rather than a CMO.

They also cover the three buckets George uses to think about marketing in the AI era, why Ramp pivoted its entire SEO team to AEO, and the experiment that tested offering incentives directly to LLMs and found that it works.

He closes with a line that stayed with him: he's not sure his role exists in five years. His boss didn't disagree.

→ Why growth at Ramp reports to the CTO, not a CMO

→ How to hire for spiky talent and build a team that is comfortable failing

→ The ICE framework plus one missing variable most teams overlook

→ Marketing in three buckets: immune to AI, disrupted by AI, only possible with AI

→ High quality outbound is not dead. Low quality outbound is.

→ What Ramp learned from offering incentives directly to LLMs

→ Why Ramp pivoted its SEO team entirely to AEO

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WHERE TO FIND GEORGE: https://www.linkedin.com/in/georgebonaci/

DISCOVER RAMP: https://ramp.com/

WHERE TO FIND JORDAN: https://www.linkedin.com/in/jordanchenevier/

WORK WITH BULLDOZER: https://bulldozer-collective.com/

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WHAT IS BULLDOZER?
Bulldozer maximizes marketing & sales performance for SMBs and Scale-Ups across their entire funnel. Our hybrid agency/collective model gives us access to the best talent on the market and allows us to act on every performance lever for our clients (Outbound, Paid, SEO, ABM, RevOps, Data…). In 4 years, our strong social media presence, talent pool, and 360° vision of growth have fueled rapid growth and attracted 250+ clients (Aircall, Qonto, Doctolib, Hexa…).

Our ambition for the years ahead is bold: design and operate world-class growth strategies and become a global leader on the topic by 2030.

To work with us 👉 https://bulldozer-collective.com/

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