Video First. Story Wins. Stop Avoiding Video.
Vince Slomsky, Assistant Vice President of Marketing and Brand at the University of South Florida, brings a journalist’s mindset to university marketing, blending storytelling, data, and video strategy to create content that resonates with modern audiences. From leveraging YouTube as a discovery engine to empowering students as creators, his approach challenges the traditional marketing playbooks and encourages teams to think like media organizations.
🎧 What We Cover in This Episode
How a background in broadcast journalism shapes Vince's marketign approach
Why video-first storytelling is a nonnegotiable for higher ed marketing teams
The surprising rise of YouTube viewing on TV screens
Practical ways to uncover authentic stories across campus
How student creators can power a university’s content strategy
🎙️ Episode Highlights
00:45 – A surprising YouTube insight
02:45 – Vince’s journey from TV news reporter to higher ed marketing leader
09:24 – How universities can uncover powerful stories across campus
15:48 – Why higher ed teams must embrace a video-first mindset
22:30 – Letting students lead the way with YouTube Shorts and vertical video
41:00 – Why every institution can build a strong video strategy with the tools they already have
The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, AI expertise, and branding needs.
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