The E-Commerce Approach to Digital Marketing in the Trades
Live from Pantheon, Scorpion CRO Jamie Adams dives into the biggest challenges and opportunities in trades digital marketing. Jamie explains why the rise in competition and advertising costs requires a more sophisticated, data-driven approach. He shares how the ServiceTitan and Scorpion partnership allows contractors to view their business through an e-commerce lens, tracking marketing spend all the way to revenue. Jamie also details new consumer trends, like impatience and the demand for information, and how ServiceTitan's Marketing Pro, combined with Scorpion's expertise, acts as a competitive weapon to generate massive ROI from existing customer data.
Join us as we discuss:
[4:31] Contractors’ biggest marketing challenges and AI’s influence on consumer trends
[9:57] Taking the e-commerce approach to enhancing the customer experience
[13:01] The competitive advantages of adding Scorpion to your Marketing Pro stack
Check out these resources we mentioned during the podcast:
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