3 Ways to Cultivate Your Competitive Edge & Why It Matters In Marketing
Join me for a solo episode this week as we dive into what it really means to have a competitive edge and how to find it. One of the most important and fun parts of marketing is distilling who you are and how to best amplify your message by highlighting the human stories and experiences behind your brand. In this episode, I’m sharing 3 ways to pull out those golden nuggets and cultivate your competitive edge in your own business and marketing.
In this episode, you’ll learn:
What it means to have a competitive edge and how you can cultivate it. (02:27)
What Cultiveight is truly about and what it stands for. (03:45)
The gap analysis workshop and why I take clients through this first. (06:09)
Understanding what clients are envisioning for their brand. (07:48)
Assessing competitors and what they’re doing well or differently. (08:11)
How to shift your mindset and cultivate a competitive edge. (09:23)
Why your competitive edge matters. (10:39)
Step zero: do an audit and take inventory of what you’re doing and what your competitors are doing well. (12:05)
Step one: find your golden nugget. (13:30)
Step two: identify your white space. (18:32)
Step three: choose your amplifiers. (22:17)
Understanding how each platform works and how people consume content. (23:41)
Determine your baseline for various channels. (25:03)
Understanding one of the most common challenges with marketing. (26:12)
The triangle of chaos. (27:46)
Connect with us on LinkedIn: https://www.linkedin.com/company/cultiveightcomms
Find us on Instagram: https://www.instagram.com/cultiveightcomms/
Visit our website: https://www.cultiveightcommunications.com
Download the workbook: https://www.cultiveightcommunications.com/competitive-marketing-guide
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