Scaling B2B Influence Internationally: LinkedIn Trends, Formats & What Actually Works in 2026

In this episode of The LAF B2B Influencer Podcast, we sit down with Julien Morisson, CEO of Les Années Folles, to break down what it really takes to scale B2B influencer campaigns across international markets.

From expanding into the UK to managing cross-cultural collaborations, Julien shares practical insights on how brands can think beyond local markets and build impactful strategies across Europe.

We also dive into the realities of B2B campaigns today:

• Why international expansion requires more than just translation
• The key differences in content formats and audience behavior across markets
• What defines a top-performing campaign beyond simple visibility
• How to structure influencer campaigns with a repeatable framework
• The most effective LinkedIn formats in 2025 and what’s coming next

Looking ahead, Julien shares his perspective on LinkedIn trends for 2026, including:
• The rise of video and evolving engagement metrics
• Why “saves” are becoming a key performance indicator in B2B
• The balance between personal branding and professional expertise
• How brands can stand out through creativity, consistency, and relevance

💡 Whether you’re a B2B brand, marketer, or content creator, this episode will give you a clear, practical understanding of how to navigate international growth and LinkedIn performance in today’s evolving landscape.

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