SPECIAL: How SOURCE Lost Everything in Just 12 Months

🤔 What Happened to Source Global's Water-from-Air Technology?

🙌 Supporters 🙌

A big thank you to my partner SimpleLab: https://link.dww.show/simplelab

My best water tech analysis straight to your inbox

SOURCE (formerly Zero Mass Water) produced drinking water from air using solar-powered Hydropanels.

Founded in 2015 by Cody Friesen, it raised $270 million, becoming one of water tech's most-funded companies.

🥜 IN A NUTSHELL 🥜

What was Source Global's core technology? Solar-powered Hydropanels that extract drinking water from atmospheric humidity, requiring no electrical or water infrastructure.

Why did the company fail despite massive funding? Ran out of cash after failing to raise funds, faced major quality issues from Malaysian manufacturing, and had unsustainable costs versus traditional water delivery.

What were the main product problems? High failure rates within 2-3 years, frequent fan and battery breakages, and warranty quietly reduced from 10 to 5 years.

Did Source attempt a business pivot? Acquired Proud Source Water and launched Sky Water, building Hydropanel farms to produce canned atmospheric water at scale.

What remains of Source Global today? The founder and executives left in early 2025. Hydropanels and Sky Water are out of stock, but the acquired Proud Source Water business continues operating.

#️⃣ Mentioned Links #️⃣

SOURCE's SEC filings (over the years):

Source on Glassdoor

Source's troubles in Allensworth

My own interview with Source, four years ago

Source's website (still active)

Cody Friesen's LinkedIn profile

Proud Source Water's website

The Marianna Hydropanel Farm on Google Maps

Thunderf00t's original video

Hosted by Ausha. See ausha.co/privacy-policy for more information.