#39 - BeIN Sports - Bhavesh Patel: The Power of Understanding Your Audience
In the newest episode of LeCorner, we welcome Bhavesh Patel, a digital media pioneer with a two-decade career marked by innovation and impact. Currently the Global Digital Director at beIN MEDIA GROUP, Bhavesh has been a driving force behind global digital strategy, product development, and monetization. Bhavesh's impressive journey also includes launching FOX's first direct-to-consumer OTT service as VP of interactive Media and his time as global Digital Media Director with the NBA.
He discusses the importance of the dedication to serving fans globally, transforming casual enthusiasts into fervent supporters held by sports organizations, whether that be leagues or broadcasters. These entities no longer have a passive relationship but rather focus on co-production and close partnerships. They work together to attract current and potential fans, fostering connections and encouraging fans to lean in and engage more deeply with the sport.
Bhavesh stresses the importance of authentic and compelling storytelling tailored to different audiences. This is done through curating and creating different content optimized to the consumption trends of different platforms, like through short form behind-the-scenes content for the GEN Z audience on TikTok or Snapchat, or content specialized in different languages.
Listen in for Bhavesh’s thoughts on content choice and curation for different audiences and platforms the exciting future of digital sports entertainment and more!he product for different audiences while keeping their traditional stream available.
We also discuss:
Listen in for Bhavesh’s thoughts on content choice and curation for different audiences and platforms, the exciting future of digital sports entertainment and more!
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