Operationalizing Brand: The PE Strategy for Rollups

This episode dives into the evolution of private equity and the strategy of operationalizing brand. Scott Markman, President atMonogramGroup, shares insights from nearly 30 years in PE-backed companies. He explains why the operating partner role is now essential and reframes the public's perception of PE by focusing on the real value created in the middle market. The conversation tackles the difficult challenge of executing brand strategy in rollups and herding founder-led companies through name changes and cultural transitions to unlock millions in valuation. Scott details the craft of complex problem solving that delivers world-class impact to essential, unsexy businesses.

Join us as we discuss:

• [3:48] The evolution of private equity from a few firms to thousands of specialized groups

• [12:41] Why organizational branding is critical to getting regional leaders on board through the PE transition 

• [22:25] The highs of making a positive impact on scaling companies
  

Check out these resources we mentioned during the podcast:

• Beer Stories for Private Equity

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