Doing more with less as a solo PMM w/ Michele Nieberding

00:00 / 48:56

Chapters

Published on March 20, 2025

We have a rule here: Never get the same guest twice. Well, we’ve just broken it now because we’re getting Michele Nieberding for the 2nd time!

The Director of Product Marketing at Metarouter, the Martech queen and two-time Top 100 PMM, returns to challenge one of the biggest assumptions about product marketers. We dive into the blurred lines between PMM, marketing, and product teams, why some org structures set PMMs up for failure, and how AI is reshaping the role. Plus, Michele drops tactical insights on working with sales, disqualifying bad leads, and scaling impact as a solo PMM. We’ve talked about:

✅ The launch hamster wheel—why PMMs get stuck in product launches & how to escape it
✅ The red flags: If your PMM team reports to the CRO, run! 🏃‍♀️
✅ How to work with sales without becoming a glorified content marketer
✅ The anti-ICP approach: Why knowing who isn’t a fit is just as important
✅ Feature matrix vs. value selling: When does sales actually need that comparison chart?
✅ AI for PMMs—the right (and wrong) ways to use AI for messaging, content, and research
✅ The rise of VP of Product Marketing—finally, a real PMM career path?
✅ The troubling trend: Why “Director of Growth & PMM” is a dangerous hybrid role
✅ Buffets, bad dating analogies, and how to disqualify bad fits faster than a bad Tinder date