Building an Enterprise Marketing Playbook (Christelle Arquié, Head of Marketing @PayPal) - Momentum #0

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Christelle Arquié, 15 years in B2B marketing, from Talentsoft to Adyen, Libeo, and now Head of Marketing at PayPal France.

In this episode, she gets real about what most marketers won't commit to: should you stay in startups or move to corporate? And why the SMB vs. Enterprise decision changes everything about how you do marketing.

In this episode:

→ Why she left the startup world for PayPal and what she learned that she never would have seen anywhere else

→ SMB vs. Enterprise: two radically different jobs. Which one to pick and why

→ PayPal, Stripe, Adyen: how competition in payments is actually structured

→ The moment every startup needs to consider the pivot to Enterprise

→ How she generated 200+ press and social mentions in one year with a lean B2B influencer strategy

→ Identifying, activating, and retaining B2B influencers: the concrete playbook

→ Building a full-funnel content strategy when classic channels are saturated

→ Strategic partnerships (Shopify, WooCommerce, PrestaShop): how to access qualified audiences without paying for acquisition

→ What corporates do well that startups should steal and vice versa

→ AI in marketing at PayPal: where it actually creates value

WHERE TO FIND CHRISTELLE: https://www.linkedin.com/in/christelle-arquie/

WHERE TO FIND JORDAN: https://www.linkedin.com/in/jordanchenevier/

WORK WITH BULLDOZER: https://bulldozer-collective.com/

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WHAT IS BULLDOZER?

Bulldozer maximizes marketing & sales performance for SMBs and Scale-Ups across their entire funnel. Our hybrid agency/collective model gives us access to the best talent on the market and allows us to act on every performance lever for our clients (Outbound, Paid, SEO, ABM, RevOps, Data…). In 4 years, our strong social media presence, talent pool, and 360° vision of growth have fueled rapid growth and attracted 250+ clients (Aircall, Qonto, Doctolib, Hexa…).

Our ambition for the years ahead is bold: design and operate world-class growth strategies and become a global leader on the topic by 2030.

To work with us 👉 https://bulldozer-collective.com/


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Episode originally in French, translated to English with AI.
To listen to the episode in French: https://youtu.be/uTzqxZwc7cU?si=4G2ksDy-l08DFGLq

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