Are Product Marketers the Future CMOs? w/ Jeff Chase
In this episode of We're Not Marketers, we sit down with the one and only Jeff Chase, Director of Brand and Product Marketing at Vitally.io, who drops a major hot take—product marketers aren’t marketers (wait, what?!). But Jeff doesn’t stop there. He believes PMMs are the future leaders of marketing, and he’s got the experience and insights to back it up.
Tune in as we dive into the evolving role of product marketers in B2B SaaS. From positioning and messaging to why PMMs have the potential to become CMOs, Jeff shares his journey and unique approach to blending product and brand marketing. We also tackle the age-old question: how can PMMs build better relationships with their brand teams?
Whether you're a PMM ready to shake up your organization or just curious about where this role is headed, this convo is one you don’t want to miss:
PMMs vs. Marketers: Jeff’s surprising take on why product marketers aren’t really marketers.
The Future CMO Pipeline: Why Jeff believes product marketers are primed to become the next generation of marketing leaders.
The Art of Brand Storytelling: How product marketers can elevate their influence by mastering brand marketing collaboration.
Hiring Hacks: Jeff’s refreshing approach to recruitment, and why he believes hiring managers have a deeper responsibility than you think.
Copycats Beware: How to stay a step ahead of competitors who love to swipe your messaging.
Time Stamps
00:00 Introduction and Host Intros
00:56 Special Guest Introduction: Jeff
02:02 Are Product Marketers Actually Marketers?
04:35 The Future of Product Marketing
08:55 Building Cross-Functional Relationships
10:48 The Role of Brand Marketing
14:30 Hiring and Leadership Insights
36:21 Dealing with Competitors
43:46 Conclusion and Sign-Off
Show Notes
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