The Impact of your Candidate Experience & Employer Branding on Recruiting
In this compelling episode of The KeyHire Small Business Podcast, host Corey Harlock addresses one of the most pressing challenges facing small business entrepreneurs today. Corey identifies the core problem plaguing small business management: business owners who still operate under the antiquated "tell me why I should hire you" mindset. This approach is failing in today's job market, where five positions compete for every three qualified candidates.
Corey delivers a wake-up call, revealing how poor candidate experience and weak employer branding don't just hurt recruitment—they directly damage your bottom line and customer relationships. Through compelling statistics and real-world examples, he demonstrates why small business leadership advice must evolve beyond traditional hiring approaches to survive in today's competitive landscape.
Discover how 88% of candidates become more loyal customers after positive hiring experiences, and why 55% of job seekers abandon applications after reading poor employee reviews. Corey challenges small business owners to transform their talent acquisition approach from transactional to relationship-based, emphasizing that candidates are no longer single-use resources but potential long-term brand ambassadors.
This episode provides actionable insights on creating efficient yet thorough hiring processes, building authentic employer branding that attracts aligned talent, and implementing the speed and transparency that top candidates expect. Whether you're struggling with high turnover, can't find quality candidates, or are wondering why your hiring process isn't yielding results, this KeyHire Solutions Podcast episode provides the roadmap for transformation.
Key Takeaways:
Candidate Experience Drives Business Results - Poor hiring experiences don't just lose candidates; they lose customers and damage your reputation in the marketplace.
Speed is Non-Negotiable - Top candidates remain available for only 10 days, making efficient processes essential for successful talent acquisition.
Authentic Employer Branding Attracts Right-Fit Talent - Being genuinely transparent about your culture attracts employees who thrive in your specific environment.
Online Reputation Directly Impacts Hiring Success - 55% of candidates abandon applications after reading negative employee reviews online.
Boomerang Employee Strategy - Treating departing employees with respect creates opportunities for future rehires and positive word-of-mouth marketing.
Connect with the Experts:
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Visit our website at https://www.keyhire.solutions/the-keyhire-podcast for more content. Want to get in touch? Email us at corey@keyhire.solutions
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