#1
Introduction
00:53
#2
Visibility of the Kiko gift card on search engines
03:30
#3
Visibility of the gift card on the Kiko Milano e-commerce website
06:53
#4
Overview of the Kiko Milano gift card programme
08:41
#5
Purchasing a gift card from the cosmetics brand
11:14
#6
Gift card payment
13:35
#7
Gift card delivery
14:41
#8
B2B potential of the Kiko gift card programme
20:08
#9
B2B2C distribution: a strategic growth lever for Kiko
23:04
#10
Conclusion
27:32
Analysis of Kiko Gift Card Program - GCR EP15
Published on November 26, 2025
•Gift Card Review – Le podcast e-commerce & retail dédié aux cartes cadeauxIn this episode, we dive into the world of Kiko Milano — the Italian beauty brand that made trend-driven cosmetics accessible to everyone.
With over 1,100 stores and a mobile-first e-commerce strategy, Kiko has built a powerhouse brand… yet one growth lever remains underused: its gift card.
Why doesn’t Kiko appear on searches like “beauty gift card”?
And how can a gift card become a true business driver for acquisition, loyalty, and B2B growth?
David and Emilie break down Kiko’s gift-card strategy through:
Online visibility (SEO/SEA)
The purchase and payment journey
The recipient experience
And the untapped B2B & B2B2C potential
Expect data, insights, and concrete takeaways to help brands turn their gift cards into a high-performing omnichannel revenue stream.
A must-listen episode to understand why a gift card isn’t a product — it’s a payment instrument… and how Kiko could play the right strategy to win the game.
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