Analysis of Uniqlo Gift Card Program - GCR EP14

In this episode, we dive into UNIQLO’s gift card strategy across Europe — and uncover why one of the world’s strongest fashion retailers is still leaving major opportunities on the table.

From SEO visibility to the e-commerce journey, from fraud risks to the missing B2B and indirect distribution channels, we analyze every step of the program in France, the UK, Germany, and Italy.

What’s working? A smooth, account-free checkout, true omnichannel usage (online and in-store), and mobile wallet integration.
What’s missing? Stronger international SEO, a clear B2B offer, and a structured distribution strategy that could unlock significant revenue in the retail and e-commerce ecosystem.

If you want to understand how a global brand can turn a simple gift card into a powerful acquisition and loyalty tool — this episode is for you.

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