Fixing Europe's Energy System (Still Working on His Own House)

Adrian Hiel set himself a goal in 2015: to fully electrify his own life. Ten years, a cargo bike, a fully insulated house he couldn't afford to put a heat pump in, and a 50,000-euro loan later — he's nearly there. He is also the first Director the Electrification Alliance has ever appointed, leading a coalition of ten European industry and advocacy organisations pushing for 35% electrification of final energy use by 2030.

The contradiction is instructive. Because it maps the exact terrain he's navigating professionally.

In this episode, we take stock of where the electrification agenda stands as a governance challenge. The technical and economic case is settled. What remains is the institutional question: does European policy have the architecture to act on it?

We cover the EU tax structure that still prices electricity like a pollutant — four times more than gas in Belgium — because it was written when coal fired the grid. The Electrification Action Plan, now expected in June 2026, and what it must actually deliver beyond restatement of agreed targets. The Electrification Staircase framework, co-authored with Michael Liebreich and others, and what it implies about sequencing and governance. Rural households as the overlooked opportunity. And why, in Adrian's words, this has become a social transition as much as a technical one — requiring reassurance as much as regulation.

Adrian also addresses the geopolitical reframe directly: the shift from climate argument to sovereignty argument, and why the US's transformation from energy importer to energy exporter has permanently changed the strategic calculus for Europe.

The Electrification Alliance: electrification-alliance.eu Electrification Staircase: watts-next.eu

Marine Cornelis is the founder of Next Energy Consumer, a policy consultancy working on energy poverty, consumer rights, and housing at EU level. If you are working on a related mandate or research question, you can reach her at contact@nextenergyconsumer.eu

Energ' Ethic goes out every other week.

Keep up to date with new episodes straight from your inbox

Reach out to Marine Cornelis via BlueSky or LinkedIn
Music: I Need You Here - Kamarius
Edition: Podcast Media Factory 

Support Energ'Ethic on Patreon

© Next Energy Consumer, 2026

Hosted on Ausha. See ausha.co/privacy-policy for more information.