#13 – Unlocking circularity in manufacturing – Sandra Horlings & Christiaan Kraaijenhagen

Welcome to another episode of The Art of Making, where we explore the transformative power of circular business models in manufacturing. This time, host Maxim Mommerency is joined by Sandra Horlings and Christiaan Kraaijenhagen of InnoBoost, experts in circularity, sustainability, and business innovation. 

In this conversation, we dive into how rethinking supply chains, product design, and material use can unlock economic value, environmental benefits, and business resilience. With industries facing increasing geopolitical shifts and ESG challenges, is now the right time to embrace circularity? Our guests share real-world examples, key strategies, and a roadmap for transitioning to circular business models—from remanufacturing and regenerative supply chains to the role of smart design and digitalisation. 

Whether you’re in manufacturing, supply chain management, or simply interested in sustainable business, this episode will inspire and equip you with actionable insights. 

Sandra Horlings drives Circular Business through innovation. With 30+ years in marketing and innovation, she helps companies create profit to be proud of through consulting, think tanks, and teaching. She’s a Managing Partner at Innoboost. 

Christiaan Kraaijenhagen is a Managing Partner at Innoboost, specializing in circular strategies and regenerative business models. With experience spanning strategy, R&D, manufacturing, and supply chain at Royal Philips, he has co-led ventures in health and renewable energy. A co-author on Circular Business Creation, he has also served as interim CEO of Circle Economy. Christiaan holds an MSc in Industrial Engineering and Management Science, has completed executive programs at INSEAD and Stanford, and actively supports sustainability initiatives as a mentor, board member, and ambassador. 

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