MADE IN BRAZIL: THE OSKLEN SUCCESS STORY #13
Imagine a doctor who trades his stethoscope for a sewing machine. Who climbs the Andes, makes his own jacket by hand, and somewhere between the altitude and the ice, decides: this is what I want to build. That man is Oskar Metsavaht. And what he built is Osklen.
A brand born in 1989 from a tiny store in Búzios, a beach town in Rio de Janeiro, became one of the most forward-thinking labels in the world.
Osklen didn’t wait for sustainability to become a buzzword. They were working with Amazonian pirarucu fish leather, organic cotton, and recycled polyester before most brands had even heard the word ESG.
They built the Instituto-E, a non-profit dedicated to proving that beauty and responsibility are not opposites. They’ve increased the income of over a thousand riverside communities in the Amazon. They made a sneaker sole from natural latex tapped directly from the forest.
This year Oskar signed the uniforms for Brazil’s delegation at the Winter Olympics in collaboration with the italian Moncler.
Listen now to episode #13 of Fashion Label Brazil, presented by The Brazilian Association of Fashion Designers (ABEST) and The Brazilian Trade and Investment Promotion Agency (ApexBrasil).
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