"Create Once, Dominate Forever: Why 2025 Content Decisions Determine Your 2030 Success w/ Ross Simmonds
In this spicy episode, CEO & Founder of Foundation Marketing, Ross Simmonds reveals why content without distribution is just expensive digital paperwork. We dive into why product marketers ARE marketers (yes, even SEOs), how to build "content moats" that will still be paying dividends in 2030, and why LLMs will actually make SEO more valuable, not less.
Ross drops some truth bombs about AI scraping the internet that might make you reconsider where you're spending your marketing budget.
Why product marketing is just one layer of the "marketing onion" (and why that matters)
The skills every marketer needs to develop if they want that sweet promotion (and bigger paycheck)
Why your marketing strategy shouldn't mindlessly copy Canva's TikTok—even if it's working for them
How SEO experts accidentally taught ChatGPT everything it knows (and why Google still matters)
The "content moat" strategy that will determine which companies dominate in 2030
Why your CMO should be investing in content and SEO right now (before it's too late)
How the rise of AI makes SEO MORE important, not less (despite what LinkedIn gurus say)
The uncomfortable truth: if you can't sell your ideas internally, you're in the wrong job
How to build "T-shaped" marketing skills (and why you need a capital "I" instead)
If you want your content to actually drive results five years from now instead of disappearing into the digital void tomorrow, hit play. Ross reveals the distribution-first mindset that separates marketing that works from marketing that wastes.
Show Notes
00:41 Meet Our Guest: Ross Simmonds
03:09 The Evolution of Marketing
05:37 The T-Shaped Marketer
10:03 Distribution First Mindset
14:09 SEO and Product Marketing
18:21 Investing in Content and SEO
24:11 Effective Content Distribution
31:18 Reflecting on Early Challenges
31:58 Embracing AI for Content Distribution
32:39 The Importance of Obsession and Continuous Learning
34:20 Practical Steps to Stay Ahead in AI
36:36 Building and Experimenting with AI Projects
45:55 Sharing Ideas and Overcoming Self-Doubt
49:10 The Power of Experimentation and Content Creation
52:14 Final Thoughts and Future Plans
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