How to move from tactical launches to strategic narratives | Theresa Gschwandtner Ex-Qonto [PMA SUMMIT - REDIFF]

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Theresa, ex-Head of Product Marketing at Qonto, gives a wrap-up of her keynote delivered during the last PMA Summit in Paris.

I had the opportunity to interview Theresa immediately after her speech.

She explained why instead of focusing on feature launches, we should concentrate on relevant use cases in order to create powerful narratives for target audiences.

In this short episode, discover:

👉 What moving from tactical launches to strategic narratives entails

👉 The impact on business metrics

👉 Best practices to engage stakeholders in this shift of mindset

👉 Why celebrating successes is so important

Enjoy!

It is the first time a release this kind of episode (in english!), don't hesitate to tell me what you think about it via private message on Linkedin.

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Vous aimerez cette émission, si vous aimez : Marketing Square • Le Podcast du Marketing • Le café du market • Clef de Voûte • Lenny’s Podcast • Les podcasts du Ticket • Product Squad

Ici on parle de : Product Marketing • branding • business • communication • carrière • PMM • PM • Sales enablement • positionnement • messaging • go to market, • stratégie de lancement produit • copywriting • storytelling • inbound marketing • conseils marketing • marketing automation • marketing digital • growth marketing • persona • réseaux sociaux • stratégie • IA • freelance • audience • chatgpt • email marketing • saas tech B2B • B2C • use-cases • positioning • best practice • product management • product design • women leadership • pricing • founding PMM • competitive intelligence • concurrence • insights • buyer persona • user journey • funnel marketing • marketing mix

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