SaaSpocalypse 3: The Unfair Advantage in AI Search with Baptiste Jamin of Crisp
What if the winners of AI search were mostly decided ten years ago?
Baptiste Jamin, Co-Founder and CEO of Crisp (a bootstrapped, eight-figure ARR customer messaging platform used by 600,000 businesses, with a team of just 30) sits down with Pascal Levy-Garboua to talk about what actually changed for SaaS when AI arrived, and what only looks like it changed.
The SaaSpocalypse is now, and Baptiste is navigating it from an unusual position: profitable, bootstrapped, and suddenly holding an unfair advantage he built before anyone knew it would matter.
Baptiste shares why traffic from ChatGPT converts better than Google, why LLMs recommend brands they already know, and why 90% of failed AI support deployments trace back to bad documentation, not bad AI. He also opens up about turning down an acquisition offer last year and rebuilding the company as if starting from scratch.
In this episode:
The customer ChatGPT talked out of buying more than they needed and why that's good for Crisp
Why a 10-year-old brand beats perfect SEO in AI search, and the tricks that still work on LLMs
Why Crisp refuses to price per-resolution, and how charging $1 per closed ticket trains an AI to end conversations instead of helping customers and converting them into recurring revenue
The 88% problem: how agent accuracy compounds across steps, and why Crisp trains its own models to reach 99%
Hugo: why giving the AI its own name and brand dodged the "Bard effect" and positioned Hugo to bring in 40% of new customers on its own
The 300 code-style rules Baptiste wrote with GPT-3.5 in 2023: vibe coding before it had a name
Why firing developers for AI is a mistake: engineers aren't coders, and AI slop is real
The time Claude Opus rickrolled a customer: a real production hallucination story
"If you can do a feature just by prompting, your competitor is going to do it as well."
This episode is part of SaaSpocalypse, a mini-series from Indie Board Session where Pascal talks to founders about surviving on the front lines of the AI transition.
Connect with Baptiste:
https://www.linkedin.com/in/baptistejamin/
Connect with Pascal:
https://www.linkedin.com/in/pascallevygarboua/
Follow Indie Board Session:
https://www.youtube.com/@Pascal_Levy-Garboua
https://open.spotify.com/show/7jS7yfbKPxbBd2VG8mpE19
https://podcasts.apple.com/us/podcast/indie-board-session/id1802087911
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