Enterprise Wide Search 36: Xavier Gumara Rigol - When Data Becomes a Product Driver
In this episode, co-hosts Emma McGrattan and Ole Olesen-Bagneux sit down with Xavier Gumara Rigol, author of Data as a Product Driver and Head of Data at Manychat, to explore what happens when data moves beyond reporting and becomes part of how product teams make decisions.
Drawing on more than 15 years in data, engineering, and platform leadership, Xavier explains why treating data as a product is only part of the story. The bigger challenge is helping product organizations become truly data-informed, from idea validation and experimentation to ownership, prioritization, and lifecycle management.
Together, they explore:
Why Data as a Product Driver is not just another book about data products
What data teams can learn from product management, and what product teams need to understand about data
Why centralized data teams often become bottlenecks as organizations grow
How embedding analysts and data scientists into product teams changes decision-making
What good looks like when product teams use data for discovery, experimentation, and outcomes
Why product mindset matters when deciding what data products to build, maintain, or retire
🎧 Tune in for a conversation on data, product thinking, and how organizations can move from building data assets to using data as a driver of better product decisions.
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