Designing learning experience in Luxury & Retail with Emily BDC, Global Learning Manager at CHANEL - Ep1

For this very first episode of Emraude Experience, I had the pleasure of sitting down with Emily BOISSON DE CHAZOURNES, Digital Learning Project Manager at CHANEL in the Global Retail Education team.

Together, we looked back on our collaboration and explored how luxury Houses approaches employee engagement through immersive learning experiences.

In this episode, we have a deep conversation about:

- How Design and esthetics shape learning engagement

- The challenges of aligning gamification with the codes of luxury

- Why onboarding is such a key moment in the brand experience

- And many other subjects.

I am Virgile Loisance, CEO of Emraude, have a good listening.

Emraude is a creative studio that designs immersive and interactive experiences to engage employees inside leading organizations such as Louis Vuitton, Hermès or Dior.

To work with us, go on emraude.com

TIMELINE

00:00 - Introduction

01:35 - Impact of design and esthetics on engagement

04:01 - How to align gamification with luxury codes?

07:25 - 2D or 3D?

08:39 - Why do luxury brands want to innovate more than other companies?

10:30 - How can gamification be adapted to different company profiles?

16:29 - How do you know if the learner has succeeded?

18:06 - Onboarding is the fist interaction between the learner and the brand

23:46 - Adapting games and practices to different cultures

30:13 - Dealing with the high expectations of luxury brands

35:01 - How to collaborate with many teams in a same organization?

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