What it feels like to find meaning at work - Anaïs Wampack, Withthegrid

After a 6-month internship in Amsterdam, Anaïs fell in love with the Netherlands and now works there full-time! 

For Anaïs, it was essential to find a mission that made a great deal of sense for her. After studying marketing, she found she could use some of the tools learned for a great cause. First in the healthcare sector. And today, it's with Withthegrid that she's blossoming as a B2B marketer, working to promote the energetic transition.  

Withthegrid is a Dutch company that connects and empowers infrastructure assets, grid operators, energy producers and users through monitoring and flexibility solutions. “No comprende?” Me neither 😁. Just know that this tech company helps with regulating and updating an old but very solicited electricity grid.  

For most of us now, marketing is seen as selling things to people that they don’t necessarily need, and the issue is always overconsumption. Anaïs uses marketing to push the ecological transition even further... And it works! 

A very interesting episode on the democratization of green energy... enjoy! 

Withthegrid : https://withthegrid.com/

Anaïs on Linkedin : https://www.linkedin.com/in/anaiswampack/

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