Best of episode 35: How to sell a product that doesn't exist yet, with Kimberly Breuer (Likeminded)

In this Best of episode from the Mission First Podcast, Kimberly Breuer, co-CEO and co-founder of Likeminded, shared her experience about pivoting from B2C to B2B.

Learn how potential customers can validate your product, the challenges and joys of pivoting, and the hard lessons learned along the way. Kimberly shares her experience of rebuilding a product from scratch, the significance of finding product-market fit, and the complexities of transitioning from founder-led sales to a scalable sales machine.

Listen to the full episode to learn💡 How to build a successful mental health company based on data and machine learning 💡

In the episode:

- How the idea of Likeminded was born?

- How they decided to have 4 people co-founding the company

- What helped them make the decision to pivot from B2C to B2B after a year into the business?

- What’s it like to pitch a non-existent product

- When do you know you found a product market

- The benefits of being data-based

- How to choose your set of data you collect

- The hardest part about machine learning setup in a company

- OKRs and how they help to keep you focused

- From founders sales to global sales

- Short vs long-term benefits when launching a business

Listen to the full episode - HERE

Resources:

Kimberly’s Linkedin

Likeminded website

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