From Dream Kitchen to Consumer Credit: Cetelem at the French Salon des arts ménagers

We are in Paris in 1955. Mr. and Mrs. André, a couple in their thirties, hurry to the Grand Palais to discover the latest wonders of the French Salon des arts ménagers. At that time, people dream of a fully equipped kitchen: refrigerator, gas stove, coffee grinder… But how to finance these purchases, when a refrigerator costs the equivalent of six months’ salary? It’s this question that Cetelem answers, allowing households to access consumer credit as early as 1953. In this new episode of “ATM Stories”, relive the story that transformed the daily lives of families and revolutionized our way of consuming.

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