Jari Anttonen, Znapio, “The truth is in the store”

In this episode, I chat about field marketing with my guest Jari Anttonen from Znapio, a company specialised in mobile solutions. 

When it comes to field marketing, I have quite some experiences. In previous lives, I have been on the road and have had the joy of alternating miles with visits to sales outlets. And I also know what it’s like to have to manage a team of field sales representatives. Those were fun experiences with also some challenges, and one of them was reporting. 

So, when I learned about the existence of Znapio, I thought it was interesting to chat with Jari. Together we discuss about the challenges paired with the different ways of collecting and organising data from store visits. And you will also hear that having a solution for such challenges can surprisingly help with your field team's morale. 

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