Trends and what’s next for fresh produce

What can we already learn about the future of fresh produce by looking at Fruit Logistica?
In the latest podcast episode, I sat down with David Ruetz, Senior Vice President at Messe Berlin, to discuss the upcoming edition of Fruit Logistica and its theme “Let’s grow!”. We talk about the key trends shaping the industry, the growing strategic role of logistics, sustainability challenges, and how visitors can extract real value from the show—even with limited time. A must-listen for growers, retailers, logistics players, and solution providers active in fresh produce.

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