Alex van Gestel on the Consumer Voice report

In this new episode, we sit down with Alex van Gestel from EPAM to dive into the findings of the Consumer Voice Report 2025.

Where do retailers really stand when it comes to AI adoption? Why is customer experience still such an underused field of application? And how can companies move beyond quick wins to build a truly strategic vision?

Together, we explore concrete use cases, the cultural barriers still holding many players back, and the trends to watch as AI budgets are set to grow in 2025.

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