How Amplitude is becoming an AI-native Product company (Spenser Skates, Amplitude) - #149

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In this episode, I’m really excited to welcome Spenser Skates on Clef de Voûte.

Spenser is the co-founder and CEO of Amplitude, the digital analytics platform that helps more than 4,500 companies around the world understand their users and build digital products that matter.

In our conversation, Spenser will share what it really takes to grow from the scrappy early days to meaningful enterprise scale : the trade-offs, the tough choices, and how you keep moving fast as the company gets bigger. We’ll also talk about building real product differentiation with AI : how to see through the hype, spot what’s real, and focus on long-term value rather than chasing trends. And finally, Spenser will give us a look at Amplitude’s roadmap for AI : where the company is headed next, how they’re planning to deploy AI, and how it will positively impact their customers.

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🔨 4 pillars to structure a top product-tech team
🔨 How to launch a market-ready product in 18 months ?
🔨 The method to turn a technical tool into a self-serve SaaS
🔨 How to structure your roadmap in 2 layers (6 months / 6 weeks)
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[00:00] Intro

[02:40] Origin of Amplitude

[06:15] First customers

[09:30] Product analytics market

[14:01] Why not compete with GA

[16:50] Building a self-serve product

[18:50] User friction and onboarding

[20:15] Feedback loop with support

[23:00] Product org

[25:30] PMs and data modeling

[28:00] Structuring tech & product teams

[31:45] Vision vs execution cycles

[34:20] Product verticals

[38:00] UI for different industries

[41:10] Amplitude’s competitors

[44:00] What Spenser would do differently

[47:00] Advice for new PMs

[50:00] Wrap-up

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