What Product-Led SEO REALLY means

To receive our marketing & growth strategies by email: https://bullishbulldozer.substack.com/
To work with Bulldozer: https://bulldozer-collective.com

Google is dead. Everyone will use LLMs. Eli Schwartz disagrees and he explains why.

In this extract, Eli breaks down what product-led SEO actually means, why TripAdvisor and Amazon got it right before anyone else did, and why the rise of AI overviews doesn't kill SEO.

He also makes the case that every major LLM platform (OpenAI, Anthropic, Perplexity) is quietly investing in SEO, because they know that reaching 80 to 90% of the online world still runs through Google.

→ What product-led SEO is and what it's not

→ Why TripAdvisor and Amazon built SEO as a product, not a content factory

→ What Eli would rewrite in his book today and what still holds

→ Why Google's monopoly isn't going anywhere

→ Why the LLMs are all hiring SEO people

WHERE TO FIND ELI: https://www.linkedin.com/in/schwartze/

BOOK "PRODUCT-LED SEO": https://a.co/d/04cqmiRN

WHERE TO FIND JORDAN: https://www.linkedin.com/in/jordanchenevier/

WORK WITH BULLDOZER: https://bulldozer-collective.com/

--

WHAT IS BULLDOZER?

Bulldozer maximizes marketing & sales performance for SMBs and Scale-Ups across their entire funnel. Our hybrid agency/collective model gives us access to the best talent on the market and allows us to act on every performance lever for our clients (Outbound, Paid, SEO, ABM, RevOps, Data…). In 4 years, our strong social media presence, talent pool, and 360° vision of growth have fueled rapid growth and attracted 250+ clients (Aircall, Qonto, Doctolib, Hexa…).

Our ambition for the years ahead is bold: design and operate world-class growth strategies and become a global leader on the topic by 2030.

To work with us 👉 https://bulldozer-collective.com/

--

Hosted on Ausha. See ausha.co/privacy-policy for more information.