Google Maps optimization comes down to twelve Google Business Profile
settings that almost nobody fills in. They're free, each takes under
ten minutes, and most local businesses in your city have every one of
them sitting empty.
I go through all twelve — where each setting lives, and what Google's
own documentation actually says about it. Two of them don't exist
anymore, and if you're still maintaining those you're wasting time on
a profile feature Google retired.
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SOURCES CITED IN THIS VIDEO
Google Business Profile Help — Service areas
Google Business Profile Help — Edit your business hours
Google Business Profile Help — Manage your social media links
Google Business Profile Help — Guidelines for representing your business
Google for Developers — Q&A API change log
The Branding Agency | Local SEO that actually works
Charlotte, NC | mybrandingagency.com
#GoogleBusinessProfile #GBPOptimization #GoogleMaps #MapPack
#LocalSEO #SmallBusinessMarketing #ContractorMarketing
Timestamps:
0:00 Twelve settings nobody fills in
0:53 1. Service areas — named towns, not a radius
2:16 2. The category test Google publishes
3:22 3. Services, named the way people search
4:11 4. More hours
4:52 5. Special hours
5:41 6. Social profiles
6:23 7. Attributes
6:50 8. Opening date
7:20 9. The booking link
7:58 10. UTM parameters on your website link
8:34 11. The business description
9:08 12. Stop maintaining what Google retired
10:02 All twelve, recapped
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