Being Distinct in a Crowded Market

Faith Leaders Mini-Series - Episode 252 (4 of 4)

In this special mini-series, Bart Caylor explores the intersection of faith and higher education through conversations with influential Christian university leaders from across the country. Recorded live at the 2026 CCCU International Forum.

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Dr. Drew Flamm, President of Grace College and Grace Theological Seminary, shares how Grace is leaning into execution, team dynamics, and the distinct identity of Winona Lake, Indiana, to build enrollment momentum. From reducing unnecessary meetings to using technology for human connection, Drew offers a practical look at how Christian colleges can stop chasing sameness and start making their local context a core part of their brand.

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What We Cover in This Episode

🔘Why execution matters just as much as strategy in enrollment growth.

🔘How creative marketing and operational discipline can strengthen each other.

🔘Why local community engagement can become a powerful differentiator.

🔘How technology can free teams to focus on human connection.

🔘What strong cabinet teams do to better support the president and institutional goals.

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 Episode Highlights

02:30 - Drew’s journey from advancement and enrollment to the presidency

06:10 - How execution, planning, and the right people are driving enrollment growth

09:20 - Selling what is unique instead of trying to attract everyone

16:10 - Using technology to protect meaningful human connection

18:40 - How Grace moved from town-and-gown distance to community partnership

26:10 -  Centers of excellence and research that creates local impact

30:20 - How cabinet leaders can best support their president

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