Never leave your KAM alone

For everyone entering the period of annual negotiations (whether you are Key Account Managers, buyers, category managers, or executives), this episode is truly made for you. Fiorella Origlia, founder of La Révolution and author of the book The Retail Revolution, is the guest on the podcast The Retail Influencer.

In this episode, she addresses an essential topic: the necessary transformation of suppliers to perform in a retail environment that has already deeply evolved. Too many players still react at the last moment, only when the RFP lands in their inbox, whereas anticipation has become a key condition for success.

A former buyer at Adeo and Kingfisher, Fiorella shares a clear vision, practical tools, and a straightforward perspective on the supplier–retailer relationship, negotiation preparation, and the crucial importance of no longer suffering decisions but preparing ahead of time.

Drawing from her experience, she wrote a book titled The Retail Revolution to support companies in this transformation. The book is available at https://www.amazon.com/stores/Fiorella-Origlia/author/B0FQNYZF9D?ref=ap_rdr&isDramIntegrated=true&shoppingPortalEnabled=true&ccs_id=f952562f-17d5-45b4-9a1c-c51804e5a8d5

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