S8E9 - How to Win in a Competitive & Mature Niche Market: The Astonishing Aclarus Ozone

with 🎙️ Michael Doran, President & Co-Founder of Aclarus Ozone.     

💧 Aclarus Ozone aims to solve complex water problems with advanced ozone technology.

What we covered:

🧑‍🤝‍🧑 How the key to success is the team as it enables to turn a product into a solution 

💁🏻 How when it comes to ozone, people don't look for a technology but for help - and how you can apply that in your everyday business 

🔁 How engineering houses and consultants like to repeat what's proven to work - and how to convince them to embrace new approaches 

⚡ How there's much more to understand about ozone than just the generation and the bubbling. It's all about the application! 

📈 How to understand the development stage of your company, avoid to freak out and react accordingly 

🛩️ How different it is to be an agile smaller player compared with established large moguls 

👪 How trade organizations can be incestuous (that's me saying it, not Michael!) and what they bring to the overall industry 

🌎 How you have to nail your domestic market before spreading yourself too thin in unknown waters 

🤝 How there are synergies to find between market players to leverage everyone's strengths 

🚀 Inheriting clients, aiming for higher agility, learning entrepreneurship the hard way, aiming for impact, Aclarus Ozone's figures and growth numbers, generational shifts in engineers... and much more!  

🔥 ... and of course, we concluded with the 𝙧𝙖𝙥𝙞𝙙 𝙛𝙞𝙧𝙚 𝙦𝙪𝙚𝙨𝙩𝙞𝙤𝙣𝙨 🔥

🔗 Send your warmest regards to Michael on LinkedIn

🔗 Check out Aclarus Ozone's website

➡️ Check out the entire article on Aclarus Ozone's story and how it can inspire water entrepreneurs, including an infographic and a full transcript on the (don't) Waste Water website!

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