Franchising Without Borders: Andréa Ferrari, International Manager at ABF and Aïcha Bascaro, Founder & CEO of American Franchise Academy
🎙️ “There’s a lot of people that help franchisors open, start, sell franchises. We focus 100% on franchisee success.”
Andréa Ferrari, International Manager at ABF, the Brazilian Franchising Association, and Aïcha Bascaro, Founder & CEO of American Franchise Academy, join us at the IFA World Franchise Show to talk about how franchising is crossing borders and why education is the key to success on both sides.
In this episode:
▪️ How franchising in Brazil is growing 10% a year, with 200 Brazilian brands in 100 countries and the US as their main target market
▪️ How ABF prepares Brazilian companies to enter the US market through market intelligence and trade missions
▪️ Why the American Franchise Academy focuses 100% on franchisees, with formal certifications from unit manager to multi-unit owner
▪️ What it takes to scale to 10, 15, or 20 units: processes, delegation, structure, and knowing when to invest in G&A
▪️ What’s inside the trilateral agreement between the US, Canada, and Mexico, and the invitation to ABF’s expo in São Paulo in June 2027
🎤 On The Franchise Room, host Jack Monson sits down with founders, franchisors, investors, and industry experts to uncover the people, ideas, and business models shaping the franchise industry.
🎧 Press play and enjoy!
Got a question or a guest suggestion? Find us on social media @LExpress Franchise North America.
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