ITV #9 – How to Build in the US | Martin Mignot (Index Ventures)
Description In this episode of SantiTV, we sit down with Martin Mignot, General Partner at Index Ventures, to discuss venture capital, decision-making, and the realities of building and scaling companies across Europe and the United States. This conversation is also an opportunity to dive into his book “Bridging in the US”, where he shares insights on how European founders can successfully expand into the American market.
Key insight The best investors don’t just follow consensus: they take bold bets early. And for founders, expanding to the US is not always mandatory, but understanding when and how to do it can be a game changer.
Chapters 0:00 Introduction 00:52 Martin, could you pitch yourself? 03:10 Why should an entrepreneur choose you over another VC? 05:32 3 KPIs: One Number, One Person, One Anecdote 06:18 One Person 07:20 One Anecdote 09:53 Deep dive – Investment: Investment committee & conviction 13:00 Deep dive – US expansion: Do startups really need to go to the US? 15:00 Case study – Doctolib: Success without the US? 19:45 The 5 strategies to enter the US – Focus on expansion 23:30 Is having a US-based VC fund an advantage? 26:30 Would this book have helped you when launching Index in NYC? 31:20 Next interview teaser
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