#1
Introduction
#2
Building experience from Professor in History to Retail sales
14:00
#3
Pricing anchoring and neuroscience
21:02
#4
How to begin performing nicely in ancillary sales
28:12
#5
Incentive policy for the counter staff as back office team
41:02
#6
Kiosks can be effectively utilized to boost ancillary sales
54:55
#7
Optimize the selling process between booking and before the service starts
01:01:00
#8
How Tiago continues to learn
01:15:00
#33 Tiago Gomes Santos, master the ancillary sales
Career Summary of the Interviewee
Tiago Gomes Santos began his career with a degree in history and initially worked as a teacher. Due to limited opportunities, he transitioned into retail sales, where he developed a strong foundation in customer service and cross-selling techniques. Over time, Tiago became fascinated by neuro-marketing and behavioral science, leading him to specialize in sales optimization.
He spent seven years at Frontline Performance Group (FPG), focusing on car rental coaching and ancillary sales. Eventually, Tiago founded his own consultancy, dedicating 95% of his time to helping car rental companies across Europe improve their ancillary sales strategies, customer experience, and team performance.
References Discussed
Books
Music
Hosted on Ausha. See ausha.co/privacy-policy for more information.
Powered by Ausha 🚀