Designing an immersive onboarding experience in luxury & retail - Montserrat Garcia from Rabanne's Retail Education Team

In this episode of Emraude Experience, I sit down with Montserrat from Rabanne's Retail Education team.

We’ve explored how luxury houses create onboarding experiences that transform wholesale teams into passionate brand ambassadors.

We cover together :

- Why onboarding is strategic for luxury

- The Rabanne time-travel onboarding we’ve co-created

- Global deployment across 7 languages with adaptive learning

- Keys to impactful onboarding and mistakes to avoid

Have a good listening !

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I am Virgile Loisance, CEO of Emraude.

Emraude is a creative studio that designs immersive and interactive experiences to engage employees inside leading organizations such as Louis Vuitton, Hermès or Dior.

To work with us, go on emraude.com

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TIMELINE

00:00 - Introduction

05:13 – Why Onboarding Is Strategic for Luxury

09:32 – Designing for New Generations

13:08 – The Rabanne Time-Travel Journey

17:00 – Design Evolution: Archives to Reality

20:20 – Completion Mechanics & Market Adaptation

27:02 – Keys to Impactful Onboarding

29:55 – Mistakes to Avoid

Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.